Content management systems (CMS)
MarTech is your source for content management (CMS) content. You’ll find various up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Digital experience is at the heart of modern marketing, and the CMS is the engine powering it. Digital no longer means just web, but a range of channels and today’s CMS needs to drive content to wherever the user is.
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Content management systems (CMS)
What is a headless content management system?
The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Content management systems (CMS)
Webflow adds AI-driven personalization with Intellimize acquisition
Webflow's vision for a Web Experience Platform empowers marketing teams.
Marketing artificial intelligence (AI)
Flex your content management for scalability and hyper-personalization
Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.
Digital asset management (DAM)
Getting your digital asset management system to work with other tools
Establish a scope for your DAM to ensure that team members across departments will be using it for years to come.
Digital asset management (DAM)
Making data the foundation of your digital asset management system
A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack.
Content management systems (CMS)
Destination Drupal 10: A CMO’s roadmap for upgrade success
With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process.
Digital experience platform (DXP)
Introducing Optimizely One: An OS for marketing
Optimizely rebrands its platform as well as announcing a partnership with enterprise AI platform Writer.
Marketing artificial intelligence (AI)
Marketing AI blueprint unveiled at The MarTech Conference
A look at how marketers can review and adopt generative AI tools in a repeatable way during this "transformational" time.
Two-thirds of marketers report mid-year budget cuts
With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email.
Digital asset management (DAM)
Discover the benefits of consent-based marketing: Privacy and personalization
In this webinar, learn the latest trends, tools and strategies for harnessing the power of first-party data.
Digital asset management (DAM)
Don’t underestimate the power of content management
In this webinar, learn how to organize, distribute and control digital assets.
Project and workflow management
How to create a knowledge base for marketing work management
You’ve implemented a great marketing work management tool. But you still need to show others how to use it.
Oracle subtracts social sharing tool AddThis
Social sharing widgets provided by AddThis vanish from publishers’ sites.
Webinar: The 360-view content strategy you need
Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
Digital experience platforms buyer’s guide
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Digital experience platforms buyer’s guide
Does your marketing team need a digital experience platform (DXP)?
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
Digital experience platform (DXP)
What is a digital experience platform or DXP and is it the future of content management?
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
The digital transformation of a traditional business publisher
Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences.
Sitecore adds new products to its composable DXP
Sitecore announced new product components for its composable digital experience platform at this week's Symposium conference.
Marketing beyond boundaries at Opticon
Optimizely advocates for experimentation, collaboration and orchestration as it rethinks its DXP.
3 content challenges and how marketers can overcome them
Increasing content demands are increasing problems.
The future of headless web content management
A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.
HubSpot customers paying 12% more than in 2021
Costs for HubSpot customers rose in Q1 YoY because of added features and upgrades.
Broaden your marketing ops talent perspective
Marketing operations is more than just marketing automation. Diversify your perspective when looking at candidates' skill sets.
Digital asset management (DAM)
Implementing a digital asset management system: A 12 step guide
An expert tells what it took to launch an enterprise-wide DAM.
Ceros announces new integrations with sales enablement platforms
The interactive content platform will deliver creative directly to Highspot and Showpad.
Is WordPress really the answer for all businesses?
The content management tool may not be a good fit for general purpose WCM services.
Why we care about traditional content management systems, the original no-code tool
Content Management Systems empower marketers to control the creation, display, and sharing of content online. Here's what you should know about CMS platforms.
Digital asset management (DAM)
Digital asset management platform Bynder acquires GatherContent
GatherContent by Bynder aims at offering workflow and editorial management along with Bynder’s DAM capabilities.
Marketing operations and technology shouldn’t ignore the web
While talking about marketing automation. CRMs and CDPs, don't forget the web channel, especially as a space for experimentation.
WordPress releases version 5.9: Joséphine
WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.
Real Story on MarTech: Where is the puck going in 2022?
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.
Why businesses are hiring taxonomists
Claravine's Christine Reges and Michael Shearer discuss the growing need for taxonomists to organize data and content and avoid missed opportunities.
Does your organization need a headless or hybrid content management system (CMS)?
Use the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS:
Walking the walk: Tuesday’s Daily Brief
If marketers have the tools to deliver good experiences, why are so many bad experiences being delivered?
Why some marketers are moving to hybrid and headless CMS systems
Improved technical capabilities are making hybrid and headless CMS systems popular among marketers.
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
WordPress jazzes up its CMS again
There are some high notes, including block Widgets.
Interest in headless CMS is growing: Wednesday’s daily brief
Plus Verizon's DOOH suite, and full transparency on Unified ID 2.0.
Looking to leave WordPress behind? You’re not alone
Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems, according to our new MarTech Intelligence Report.